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Enhancing Visibility: Ensuring Your Web Content is Search-Engine Friendly
The Vital Role of Search Engine Visibility in Digital Marketing In the ever-evolving landscape of digital marketing, the visibility of your web content on search engines can significantly impact the success of your online presence. It’s crucial to ensure that your content is not only valuable to your audience but also accessible to search engines.…
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The Best of Both Worlds: Offering PDFs and Text Versions of Your Content
We were managing a website for a company that specializes in planned giving resources. They were original a little thin on their content, one of those sites that you could visit and still not know why they did. They beefed up the content with some really nice pdfs which provided a lot of information on…
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How to Retrieve Access Log on WPMU Hosting
Knowing Google Search Console (GSC) hasn’t been 100% accurate with crawl and indexing data lately. I wanted to use my access log to check crawl stats. But the WPMU access log has been unavailable, till I found a workaround.
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Weathering the Seasons of SEO: Why Year-Over-Year View is Key for Your Website
This is a screenshot of the Google Search Console (GSC) for a seasonal website I work with… In SEO it seems to be pretty common for people to expect a linear improvement. You take a certain time period, 7 days, 28 days, 90 days (as in this case) and hope you have more visits from…
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Why I Decided to Learn SEO?
A homework assignment for an Search Engine Optimization (SEO) class I am taking, is to write why I decided to learn SEO. This is something I have decided to do several times and could make for a long story. But an abbreviated version is below: I started making my own websites about 20 years ago.…