Why I Decided to Learn SEO?

Excerpt

A homework assignment for an Search Engine Optimization (SEO) class I am taking, is to write why I decided to learn SEO. This is something I have decided to do several times and could make for a long story. But an abbreviated version is below: I started making my own websites about 20 years ago. […]

Man playing jenga with blocks that have SEO terms printed on them

A homework assignment for an Search Engine Optimization (SEO) class I am taking, is to write why I decided to learn SEO. This is something I have decided to do several times and could make for a long story. But an abbreviated version is below:

I started making my own websites about 20 years ago. I made a few sites but my most important was a website that hosted the computer games I created. Naturally I wanted to get as many visitors to my website as I could. I mean that was back in the days when most websites had a counter in the visitor saying “You are the XXX visitor to this site” so it was kind of a reputation thing.

Website Counter
Early 200’s style website hit counter

After making a website for my computer games I started doing affiliate marketing. I would create a website based on a topic I was interested in, create some content of my own and hopefully get some reusable content from the ebook I was selling. Then link to the Clickbank page I was selling. Obliviously the more views I got the better so I spent quite a bit of time learning SEO.

Once I started going to college I didn’t have time for extra learning and we covered very little (if any) SEO in college. Didn’t do a ton of SEO in my first development position either. But after I started working for myself I realized that people didn’t want to pay me to design and develop a website that didn’t get any traffic. So I had to start optimizing these websites to bring in enough traffic to make it worthwhile for my client’s. However SEO had changed quite a bit and the things I used to do didn’t work so well anymore. So I started relearning what I was doing.

However once again a position change put my in a spot where I didn’t do SEO anymore. However in the last couple of years I am back in a spot where I work for a company that develops websites for clients that need to increase traffic to justify the expense of design and development. So here I am once again turning my focus back to SEO in order to over a more full service digital marketing menu.

About John Wierenga

John Wierenga Credentials and Certifications

  • Degree in Web Development from Baker College- Magna Cum Laude.
  • Bachelor Professional Studies – Business & Management (Expected May 2023)
    • 4.0 GPA in this program, 3.88 GPA overall
    • Sigma Beta Delta Honor Society
John Wierenga SEO Certificate from 45 Day SEO Challenge Course (Marketing Syrup).
Just some of my LinkedIn Learning Certificates
John Wierenga's Certificate Of Completion Agile Foundations
John Wierenga's Certificate Of Completion Leading Remote Projects and Virtual Teams
John Wierenga's Certificate Of Completion Social Media Marketing Strategy and Optimization
John Wierenga's Certificate Of Completion Technical WordPress SEO